Building a commercial environment An online commerce environment must do beyond simple transmission of payment information but it must start here usually with an Internet server capable of transmitting data securely. Security goes beyond encryption of ordering information, however, and it is necessary to guard against criminals who masquerade online as merchants authorized to accept consumer credit card information. Even more important is to secure the merchant’s server system, where credit information is collected.
As an entire solution the commerce environment should be as flexible as possible accepting different payment methods consisting with market and business. Some merchants will be able to do business on the Internet simply by purchasing and installing a secure World Wide Web server and manually processing orders received over Internet in the same way they process mail or telephone orders. Merchant should collect information about customer and should be integrated into general business environment generating actions to be taken as a result of the order:
product delivery instructions
transaction settlement
account activity reports
confirmations
order status reports
gathering of marketing information
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